Wen Cheng
Space & Brand undertook the transformation from the original “Wen Cheng ①” store on Schönhauserallee 65, Berlin, to the ambitious goal of establishing it as a dynamic and scalable international chain. We started our journey with their largest Berlin store, at Schönhauserallee 10 “Wen Cheng ②“
Continuing the work of plus-minus studio, who had crafted an iconic logo mark and a bold colour palette for us to expand from. Leveraging these elements, we developed a physical space that matched the vibrancy deserving of this increasingly popular restaurant.
2022
Store design
Poster
Signage
Furniture
Marketing
Advertising
Social media
Credits
Coordination - S&B Studio
Design - Tom Herman
Yukon Acosta - Junior Architect
Electrical - Max Berndt
Workshop - Jose Alarcon
Print studio - Fieldink studio
Metal - Vokalik
Support - Wez
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Wen Cheng stores
② ③ ④
BERLIN’S
CREATIVE DEPT. FOR
BIG BRAVE BRANDS
Designers and curators of spaces, stories, and systems
that make public projects impossible to ignore!
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CREATIVE DEPT. FOR
BIG BRAVE BRANDS
Designers and curators of spaces, stories, and systems
that make public projects impossible to ignore!
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