Wen Cheng 3
Space & Brand undertook the transformation from the original “Wen Cheng ①” store on Schönhauserallee 65, Berlin, to the ambitious goal of establishing it as a dynamic and scalable international chain. We started our journey with their largest Berlin store, at Schönhauserallee 10 “Wen Cheng ②“, and then “Wen Cheng ③“ Simon-Dach-Straße 22.
Continuing the work of plus-minus studio, who had crafted an iconic logo mark and a bold colour palette for us to expand from. Leveraging these elements, we developed a physical space that matched the vibrancy deserving of this increasingly popular restaurant.
We now are their exclusive creative team, curating their interior design and visual identity throughout their business.
2023
Store design
Poster
Signage
Furniture
Marketing
Advertising
Social media
Credits:
Coordination - S&B Studio
Design - Tom Herman
Yukon Acosta - Junior Architect
Electrical - Max Berndt
Workshop - Jose Alarcon
Print studio - Fieldink studio
Metal - Vokalik
Support - Wez
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Wen Cheng stores
② ③ ④
Stay tuned and get in touch if you want to be part of our growing team.